It’s pretty simple.

The you’re/your error seems to be reaching epidemic proportions, particularly in social media.

As someone once told me (a client), a single grammatical error completely undermines whatever it is that you’re trying to say. (Basically you look like a bit of an arse if you don’t know the difference between ‘you’re’ and ‘your’.)

Here’s a very simple guide:

‘You’re’ literally means ‘you are’. The apostrophe is used to signify the missing ‘a’ in ‘are’.

So, if I wanted to say: “You are not very good at English grammar, are you?” I could write: “You’re not very good at English grammar, are you?”

‘Your’ refers to something that belongs to you. 

So something like: “Your grammar isn’t very good, is it?”

See?

If you’re ever confused, just ask yourself: “Do I mean ‘you are’ something, or do I mean something that belongs to you?”

And then try to get it right.

Here are some more examples (none based on personal experience, honestly…):

Your mother asked me if you’re available for lunch on Sunday.

You’re a great guy but I don’t find any of your jokes funny.

When I saw your sexy sister, I wondered whether you’re really twins.

Your computer’s full of inappropriate images. You’re fired.